Just like most fads back in our school days, the online environment tends to ebb and flow. When the cool kid on the block started riding a skateboard, the scooter you had just bought with your hard-earned savings was suddenly considered…well, lame. Don’t be surprised to wake up one morning and find the online environment has changed overnight. Keeping your website up-to-date is vital in a successful business, for help with website dynamics contact seattle web design.
Current Trends in the Online Environment
1. Companies Enter Late in the Buying Process.
By the time your potential buyer actually contacts you, 80% of their “buying process” is already complete. The buyer has already decided a) what they want to buy, b) how much they’re willing to pay, and c) whether they like you, before you ever hear from them.
Your job is to make the best, brightest, and most personal first impression on your viewer. Most likely, you won’t have a second change. This underscores the importance of website analysis and maintenance. You must be monitoring how well your first impressions are impacting your viewers.
2. Your Content Must Win the Contest.
The trend towards content marketing has made a three-point-landing in the marketing world. Content is key to search rankings, buyer interaction, and business reputation. However, now that everyone is producing content, it’s now a competition to see whose content gets more eyeballs. Your content must stand out, containing an eclectic assortment of topics and an extravagant amount of creative energy poured into its development. Is this a tall order? Yes.
3. Mobile Optimization – Yes or no? Live or Die.
Since the Smartphone’s triumphant rise to power, the internet and all its perks are literally at the public’s fingertips around the clock. Optimizing your site for mobile use is vital to remain a prominent player in today’s marketplace.
Let’s not sugar coat it. The online marketplace is a tough environment. It requires the average business to pay close attention, ride current trends, and spend resources on smart marketing techniques. At the end of the day, it is imperative that you examine the results of your efforts and respond accordingly. Heads up. Play it smart. And may the best man win!